Marketing & Product Specialist
Graduated from Wayne State University with a dual major in Marketing and Information Systems/Analytics. Nearly three years of experience scaling products from launch to millions in revenue through data-driven growth strategies, viral content, and community building.
Led marketing strategy for crypto-native gaming product across multiple blockchain launches. Orchestrated go-to-market campaigns, viral content loops, and creator partnerships.
Launched and scaled multiple products including NFT fractionalization platform and digital prize games. Built growth infrastructure from zero combining SQL analytics and social media strategy.
Supported campaign planning and execution for community-building tools. Designed KPIs and created training documentation that improved team efficiency and response times.